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CLEARWATER, Fla., Jan. 9, 2012 (GLOBE NEWSWIRE) — Infusion Brands International, Inc. (Infusion Brands) (Pink Sheets:INBI) and Therascent Products LLC (Therascent) today announced a licensing agreement whereby Infusion Brands holds the worldwide exclusive license to manufacture and sell products that incorporate Therascent’s patented technology, which include the Sleep Scentsations brand and its flagship product, SnoreRx, as well as the entire Therascent product line.

“Therascent spent a long time looking for the right partner to help educate the world about our patented products, which enhance the air people breathe while they sleep, providing a better night’s rest so they can lead more fulfilling and productive lives,” said Lynne Sammons, president of Therascent Products LLC. “This is a significant step forward for Therascent. We’re proud to be working with Infusion Brands to help us achieve our long term goals.”

According to BCC Research, the worldwide sleep aids market reached revenues of $25 billion in 2009, and are anticipated to reach $33.2 billion in 2014. Sleep Scentsations’ patented sleep aid products will look to gain market share by leveraging the unique combination of a natural and non-invasive solution to combat sleeplessness and its side effects, such as sleep deprivation, irritability and drowsiness.

Sleep Scentsations products are a newly patented, non-invasive sleep aid delivery system to distribute essential oils without the mess that often comes with essential oil based products. This patented technology consists of a soft cushioned pillow liner, infused with a combination of natural aromatherapy essential oils, which lasts for 4 to 6 nights. As you sleep, the air you breathe is naturally enhanced by the essential oils to provide you with the proper night’s rest, relaxation, and relief from common sleep disorders such as snoring and insomnia.

“We’re very excited to bring Therascent Products into the Infusion Brands family,” said Bob DeCecco, chairman and CEO of Infusion Brands. “This is a terrific brand that is well positioned to realize its potential by leveraging direct to consumer marketing efforts such as direct response television, radio, print, catalogue, ecommerce as well as traditional retail channels of distribution worldwide. We believe this is an exceptional product that could offer relief to millions of people around the world who suffer from poor and inadequate sleep.”

Infusion Brands will launch Sleep Scentsations’ flagship product, SnoreRx, via a direct response television campaign during the first quarter of 2012. The patented SnoreRx pillow liner is infused with a therapeutic blend of essential oils formulated to provide relief from snoring without the need for aggravating nose strips, bad tasting sprays or cumbersome mouthpieces.

“Infusion Brands provides marketing insight, performance and commitment to delivering high quality products to its customers,” Sammons continued. “With their approach to building global brands through direct response media channels, we are confident that we will be able to realize the global potential of the Sleep Scentsations brand and our entire line of “Rx” products, beginning with SnoreRx.”

About Therascent Products LLC

Therascent Products LLC is an innovative American company focused on capitalizing on its patented essential oil delivery system for the global health and wellness market. For more information, visit www.sleepscentsations.com.

About Infusion Brands International

Infusion Brands International, Inc. (Pink Sheets:INBI) is a global consumer product company which builds and markets brands leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

This information was brought to you by Cision http://www.cisionwire.com

Michelle Bauer
Common Language

original post:  http://finance.yahoo.com/news/Infusion-Brands-Therascent-pz-1268470045.html


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Sleep. It’s one of the most important things that your body needs in order to be healthy. It’s also essential to having a sharp mind, being able to learn, be in a good mood, and even to stay safe and maintain a healthy weight. It is an important part of just about every corner of your life. Problem is, if you are like most Americans, you have no hesitation about sacrificing it for your work, family, School, etc.

What you don’t realize is that all those nights you stay up putting in hours may be doing more harm than good. 

 EVERYONE IS DIFFERENT. Every person has their own basal sleep need, which is the amount that your body needs for optimal performance. Adults usually fall somewhere between 7 and 9 hours per night. So if your body has a basal need of 8 hours per night and you trim an hour off each day, your setting yourself up to not be at your peak performance capabilities. To determine what you body needs, pay attention to how you feel after various amounts of sleep. When you consistently feel your best at a particular amount, that’s your basal sleep need.

 It’s Not Easy to adjust to sleep schedules. It can take a couple of weeks for your body to adjust to a new sleep schedule. This is important to keep in mind if you are going to be traveling somewhere that has a different time zone. A week before you go, start living off that time zone, and you will have a much easier time adjusting once you get there.

CONSISTENCY. Contrary to popular belief, you do not need less sleep as you age. The amount of sleep that your body needs remains quite consistent throughout your entire adulthood.

LENGTH of sleep is NOT the most important thing. Just because you laid in bed for 10 hours doesn’t mean that you actually got a good night’s sleep. What matters is how well you slept. It is important that you got deep sleep, as sleeping soundly is more important than staying in bed longer. To help you sleep more soundly, try using a white noise machine.

You CAN’Tcatch up” on sleep another time. While you may feel better getting to sleep in on the weekend, you don’t actually have a sleep bank, where you can make up hours that you lose. The best route to take is to aim for getting what your body needs on a daily basis.

 Naps are NOT just for babies and toddlers. Naps can be an important part of keeping you alert and performing at your best. A power nap of just 20-30 minutes can go a long way toward make you feel fresh, alert, and ready to take on the rest of your day. Did you know that Thomas Edison and Albert Einstein regularly napped? 

DON’T Downplay your snoring. Snoring may be common, but that does not mean that it’s not something that you should be worried about. Snoring can actually be a sign of some serious health problems, such as cardiovascular disease or sleep apnea. If you are a heavy snorer, it is important to speak to a doctor about it to make sure it is nothing serious. You can also try Sleep Scentsations SNORE RX aromatherapy Pillow Liners, to try to naturally curb the problem.

Stress is not the only thing that keeps people awake at night. There are many things that can keep people awake at night, with stress being just one of them. One way you can help to alleviate this is to create a bedtime routine where you do something calming leading up to bedtime, such as reading or taking a bath. Avoid working right until bedtime. Instead, create a relaxing bedtime routine to help you fall asleep faster.

In conclusion, don’t downplay the importance of getting enough quality sleep. Without it, your health will likely suffer, as well as your productivity. Sleep is one of those things that we can’t do without. Try Sleep Scentsations to Improve your quality of Sleep and quality of life!

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After a week of using Sleep Scentsations and WakeMate to test his sleep results, a member of the wakemate team came up with some positive feedback so far!

He used the ‘relax’ scent and his overall sleep score was 23% higher and the time it took him to fall asleep was 38% shorter when using Sleep Scentsations.

Click below to view his results!


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A Swedish study found that people were judged to be less healthy and less attractive if they were sleep deprived. Here are photos used in the study that show a subject well rested (left) and sleep-deprived (right).

A Swedish study found that people were judged to be less healthy and less attractive if they were sleep deprived. Here are photos used in the study that show a subject well rested, left, and sleep-deprived, right. (British Medical Journal)

Beauty sleep does make a difference in how you look – and how you look to others. A new study finds that people who don’t get their beauty sleep could appear to be unhealthy and unattractive.

The Swedish study published in the British Medical Journal on Tuesday measured the effects of sleep using 23 adults who were photographed before and after they were deprived of sleep. Observers then viewed randomly selected photos and rated their perceptions of the people in them.

Not surprisingly, the sleep-deprived folks got low marks on the healthy and attractive scale. Those who scrimp on sleep don’t just feel tired, they look it too, the study said. Here’s an abstract of the findings and the full study.

And you can’t make up sleep loss as quickly as you think, this Los Angeles Times story says.

So it pays to work on your beauty rest.

Work on getting better sleep naturally with Sleep Scentsations! An aromatherapy spa-like experience for your home that is mess-free!

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You know what gets him going — a flash of lacy lingerie, some naughty texts, a flirty hair toss. Turns out, your scent can also make a man’s pulse race. There’s no doubt that scent is a powerful thing: The nose can pinpoint up to 10,000 different smells.  This is the concept behind Sleep Scentsations Aromatherapy Pillow liners.  A no-mess alternative to short-lived aromatherapy linen sprays and the answer to a sleeping experience like no other.

When it comes to the magic in the bedroom, with men the equation is as simple as this:     Clean Scents = Turn-on!

Ladies, you’re not the only one who likes that just-out-of-the-shower smell and feeling. Men too enjoy clean fresh scents because they smell  natural, like the girl next door.  For men, a fresh smell is sexy and makes them want to jump into bed and mess up the sheets.

However,  Sleep Scentsations feels that squirting yourself with perfume before you hit the sheets with your man is a little unnecessary (especially if licking and skin contact are involved).  Wearing a perfume is also not as effective as using an Aromatherapy Pillow Liner.  Not only do you get the whole bed smelling sexy, a liner can last multiple days!

A great Sleep Scentsations scent that offers that “fresh, clean, natural smell”  in the bedroom, is the White Tea & Lily. It is a fresh, clean aromatherapy scent with floral notes of lilies and a subtle hint of white tea.

It has also been proven that men like a complex spicier blend of scents. The spicy floral ones with a hint of musk can be quite an influence to drive him wild.

A great Sleep Scentsations scent with these properties is Shanghai Nights, This delicate floral blossom scent, laced with a hint of musk, transports you into the serenity of an Oriental Garden.
The many benefits of Aromatherapy on the mind, body and soul, are endless.  Try it and love it, we guarantee it!

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January 8, 2009. Houston, TX–  Sleep Scentsations (www.sleepscentsations.com) announces today a partnership with the  American Hotel Register Company, the worlds leading product distributors within the hospitality industry. With the partnership, Sleep Scentsations will now be included on the roster of 250 hotel amenity vendors offering the world’s largest selection of hospitality products and services.

Sleep Scentsations is a line of patent pending adhesive-backed pillow inserts that combine aromatherapy and aromacology to ensure an indulging sleep experience like no other. Ranging in six categories including Botanical, Wellness, Fresh, Aromatherapy, Exotic and Sensual, Sleep Scentsations capture selected aromas in a unique and user-friendly delivery method.

Utilizing a proprietary combination of essential oils and fragrances, along with a patent pending application, the scented liners are designed to create moods and indulge senses, while enhancing rest and relaxation.  Ideal for creating a customized environment, Sleep Scentsations have been quickly recognized by the hospitality industry as an effective way to build brand recognition. Offering the product as an amenity, hotels are able to give guests the option to pick the fragrance of their choice.

A unique way to upgrade an otherwise standard experience, the scented line has also attracted attention from spas, airlines, cruise lines and retirement homes, and was recently featured on NBC’s the TODAY SHOW’s holiday gift guide as a unique, yet economical luxury.

“With the benefits of aromatherapy and aromacology, Sleep Scentsationsgave us a unique opportunity to add yet another dimension to the sensory experience”, said Michelle Fitzwater, Vice President of Operations. “And the innovative product application has helped us appeal to the travel market including hotels and airlines alike by allowing our customers to use the scented inserts without disturbing others ”.
Sleep Scentsations are available for retail and wholesale purchase, and can be purchased online at www.sleepscentsations.com

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