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CLEARWATER, Fla., Jan. 9, 2012 (GLOBE NEWSWIRE) — Infusion Brands International, Inc. (Infusion Brands) (Pink Sheets:INBI) and Therascent Products LLC (Therascent) today announced a licensing agreement whereby Infusion Brands holds the worldwide exclusive license to manufacture and sell products that incorporate Therascent’s patented technology, which include the Sleep Scentsations brand and its flagship product, SnoreRx, as well as the entire Therascent product line.

“Therascent spent a long time looking for the right partner to help educate the world about our patented products, which enhance the air people breathe while they sleep, providing a better night’s rest so they can lead more fulfilling and productive lives,” said Lynne Sammons, president of Therascent Products LLC. “This is a significant step forward for Therascent. We’re proud to be working with Infusion Brands to help us achieve our long term goals.”

According to BCC Research, the worldwide sleep aids market reached revenues of $25 billion in 2009, and are anticipated to reach $33.2 billion in 2014. Sleep Scentsations’ patented sleep aid products will look to gain market share by leveraging the unique combination of a natural and non-invasive solution to combat sleeplessness and its side effects, such as sleep deprivation, irritability and drowsiness.

Sleep Scentsations products are a newly patented, non-invasive sleep aid delivery system to distribute essential oils without the mess that often comes with essential oil based products. This patented technology consists of a soft cushioned pillow liner, infused with a combination of natural aromatherapy essential oils, which lasts for 4 to 6 nights. As you sleep, the air you breathe is naturally enhanced by the essential oils to provide you with the proper night’s rest, relaxation, and relief from common sleep disorders such as snoring and insomnia.

“We’re very excited to bring Therascent Products into the Infusion Brands family,” said Bob DeCecco, chairman and CEO of Infusion Brands. “This is a terrific brand that is well positioned to realize its potential by leveraging direct to consumer marketing efforts such as direct response television, radio, print, catalogue, ecommerce as well as traditional retail channels of distribution worldwide. We believe this is an exceptional product that could offer relief to millions of people around the world who suffer from poor and inadequate sleep.”

Infusion Brands will launch Sleep Scentsations’ flagship product, SnoreRx, via a direct response television campaign during the first quarter of 2012. The patented SnoreRx pillow liner is infused with a therapeutic blend of essential oils formulated to provide relief from snoring without the need for aggravating nose strips, bad tasting sprays or cumbersome mouthpieces.

“Infusion Brands provides marketing insight, performance and commitment to delivering high quality products to its customers,” Sammons continued. “With their approach to building global brands through direct response media channels, we are confident that we will be able to realize the global potential of the Sleep Scentsations brand and our entire line of “Rx” products, beginning with SnoreRx.”

About Therascent Products LLC

Therascent Products LLC is an innovative American company focused on capitalizing on its patented essential oil delivery system for the global health and wellness market. For more information, visit www.sleepscentsations.com.

About Infusion Brands International

Infusion Brands International, Inc. (Pink Sheets:INBI) is a global consumer product company which builds and markets brands leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

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http://www.cisionwire.com/common-language/r/infusion-brands–therascent-products-sign-exclusive-worldwide-licensing-agreement-for-patented-sleep,c9205210

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original post:  http://finance.yahoo.com/news/Infusion-Brands-Therascent-pz-1268470045.html

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Sleep Scentsations Product Line

Sleep Scentsations™ is a line of patented adhesive-backed pillow liners that combine aromatherapy and “aromacology,” the belief that scents can induce moods or memories, to ensure an indulging sleep experience like no other. Whether you are home or traveling, Sleep Scentsations™  are an easy and convenient way to ensure you’ll get the rest that you need.

Our aromatherapy products are thin, soft liners infused with essential oils and fragrance oils that will not stain your bed linens. When placed on your pillow, underneath the pillowcase, you will enjoy a relaxing scent that will lull you to sleep. No need to spend money at a fancy spa to feel true relaxation.

The pillow liners are an ideal method to enhance a great nights’ sleep because they can be personalized and taken anywhere, allowing you to inhale the appropriate fragrance whether you  need to reduce stress, lift a depression, hasten a good night’s sleep, soothe your soul, or find more energy. Now you can utilize the many therapeutic benefits of different essential oils no matter where you are.

Ranging in six categories including Botanical, Wellness, Fresh, Aromatherapy, Exotic and Sensual, each pillow liner provides a natural and drug-free method that helps aid sleep, relaxation, and promote better overall health and well-being just by breathing while you are sleeping!

Each liner is individually packaged, and lasts anywhere from two to five days once applied to a pillow, and simply peels off without a trace once it comes time to remove or change scents. Sleep Scentsations™ can be purchased online at www.sleepscentsations.com.

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Houston, TX (MMD Newswire) December 8, 2008 — After many years as executives in the corporate world, sisters Lynne Sammons and Michelle Fitzwater often found themselves facing an extremely stressful environment. They’d grown accustomed to heavy travel schedules, meetings to chair, and an ever- changing atmosphere that left little time to relieve stress both at work and at home. Like all of us enduring the daily grind, they realized that they were in desperate need of an affordable, yet effective way to unwind.

After spending what she swore would be her last sleepless night, Lynne and sister Michelle, along with a group of well-trusted associates, spent months researching the effects of essential oils and aromatherapy, as they’d heard that these natural alternatives served as a good method in inducing relaxation. They quickly discovered applications for aromatherapy were often quite cumbersome and costly, and did not bring out the subtle natural effect inherent in fragrance oils. Experimenting with different applications, they came upon an ideal method to enhance a great nights’ sleep; it was easy to use, could be personalized to their liking, and could be taken anywhere….thus Sleep Scentsations ™ was created. Ranging in six categories including Botanical, Wellness, Fresh, Aromatherapy, Exotic and Sensual, Sleep Scentsations™ is a line of patent pending adhesive-backed pillow liners that combine aromatherapy and “aromacology,” the belief that scents can induce moods or memories, to ensure an indulging sleep experience like no other.

The line presently includes a collection of 12 scents ranging in each category, like “White Tea & Lily,” “Cold Rx,” “Fresh Cut Grass,” “Relaxing,” “Ginger & Amber,” and “My Boyfriend’s Shirt,” with additional scents expected to launch by early ’09. Each liner is individually packaged, and lasts anywhere from two to five days once applied to a pillow, and simply peels off without a trace once it comes time to remove or change scents. Sleep Scentsations™ retail for $24.99, which includes a collection of eight scented liners, and can be purchased online at http://www.sleepscentsations.com

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