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CLEARWATER, Fla., Jan. 9, 2012 (GLOBE NEWSWIRE) — Infusion Brands International, Inc. (Infusion Brands) (Pink Sheets:INBI) and Therascent Products LLC (Therascent) today announced a licensing agreement whereby Infusion Brands holds the worldwide exclusive license to manufacture and sell products that incorporate Therascent’s patented technology, which include the Sleep Scentsations brand and its flagship product, SnoreRx, as well as the entire Therascent product line.

“Therascent spent a long time looking for the right partner to help educate the world about our patented products, which enhance the air people breathe while they sleep, providing a better night’s rest so they can lead more fulfilling and productive lives,” said Lynne Sammons, president of Therascent Products LLC. “This is a significant step forward for Therascent. We’re proud to be working with Infusion Brands to help us achieve our long term goals.”

According to BCC Research, the worldwide sleep aids market reached revenues of $25 billion in 2009, and are anticipated to reach $33.2 billion in 2014. Sleep Scentsations’ patented sleep aid products will look to gain market share by leveraging the unique combination of a natural and non-invasive solution to combat sleeplessness and its side effects, such as sleep deprivation, irritability and drowsiness.

Sleep Scentsations products are a newly patented, non-invasive sleep aid delivery system to distribute essential oils without the mess that often comes with essential oil based products. This patented technology consists of a soft cushioned pillow liner, infused with a combination of natural aromatherapy essential oils, which lasts for 4 to 6 nights. As you sleep, the air you breathe is naturally enhanced by the essential oils to provide you with the proper night’s rest, relaxation, and relief from common sleep disorders such as snoring and insomnia.

“We’re very excited to bring Therascent Products into the Infusion Brands family,” said Bob DeCecco, chairman and CEO of Infusion Brands. “This is a terrific brand that is well positioned to realize its potential by leveraging direct to consumer marketing efforts such as direct response television, radio, print, catalogue, ecommerce as well as traditional retail channels of distribution worldwide. We believe this is an exceptional product that could offer relief to millions of people around the world who suffer from poor and inadequate sleep.”

Infusion Brands will launch Sleep Scentsations’ flagship product, SnoreRx, via a direct response television campaign during the first quarter of 2012. The patented SnoreRx pillow liner is infused with a therapeutic blend of essential oils formulated to provide relief from snoring without the need for aggravating nose strips, bad tasting sprays or cumbersome mouthpieces.

“Infusion Brands provides marketing insight, performance and commitment to delivering high quality products to its customers,” Sammons continued. “With their approach to building global brands through direct response media channels, we are confident that we will be able to realize the global potential of the Sleep Scentsations brand and our entire line of “Rx” products, beginning with SnoreRx.”

About Therascent Products LLC

Therascent Products LLC is an innovative American company focused on capitalizing on its patented essential oil delivery system for the global health and wellness market. For more information, visit www.sleepscentsations.com.

About Infusion Brands International

Infusion Brands International, Inc. (Pink Sheets:INBI) is a global consumer product company which builds and markets brands leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

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http://www.cisionwire.com/common-language/r/infusion-brands–therascent-products-sign-exclusive-worldwide-licensing-agreement-for-patented-sleep,c9205210

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Common Language
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original post:  http://finance.yahoo.com/news/Infusion-Brands-Therascent-pz-1268470045.html

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While we know our economic state has a lot to do with why many of you are not whipping out your credit cards to buy Sleep Scentsations Aromatherapy Pillow Scents. So we threw our heads together to figure out a way to get you better sleep, without hurting your wallet.

While most employers likely think that sleeping on the job is their only worry when it comes to workers’ sleep habits. However, new research shows that if employees are sleepless at home, it’s a concern for companies as well.

A study found that delaying the diagnosis and treatment of insomnia translates to billions of dollars in health costs, lost productivity and absenteeism. The report estimated that insomnia accounts for at least $42 billion in direct and indirect health care costs each year.

Sponsored by pharmaceutical company Sanofi-aventis U.S. and the Center for Medicine in the Public Interest, the research found that 70 million Americans may suffer from some form of insomnia. In addition, a startling number of those cases are undiagnosed and untreated, compounding the financial burden on U.S. employers and the health care system.

Insomnia as a ‘chronic disease’

“We should treat insomnia as it should be treated: a serious medical condition that has significant health and economic implications,” says CMPI Vice President Robert Goldberg, Ph.D.”Like other chronic diseases, insomnia has been managed according to the cost of treating patients instead of the cost the disease exacts on individuals, employers and society.”

The report, “Waking Up to the Insomnia Crisis: How Insomnia is Costing America More Than $42 Billion a Year and What We Can Do About It,” reveals that individuals with insomnia miss work twice as often as those who do not suffer from the condition.

Further, insomnia costs employers about 4.4 days of wages for each untreated person over a six-month period, a figure that does not include money spent on indirect costs, such as lost productivity and treatment of the medical consequences of insomnia.

The results of this survey prompted them to devise a plan of action and a Sleep Awareness Campaign which would encourage employers to initiate wellness programs that integrate insomnia management.  Why not talk to your employer or human resource manager about trying it to save your company money while gaining your own health and wellness back!  Hey it’s worth a try!

For wholesale inquiries for Sleep Scentsations to help you sleep better as a company, contact DreamShopLive@gmail.com

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