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CLEARWATER, Fla., Jan. 9, 2012 (GLOBE NEWSWIRE) — Infusion Brands International, Inc. (Infusion Brands) (Pink Sheets:INBI) and Therascent Products LLC (Therascent) today announced a licensing agreement whereby Infusion Brands holds the worldwide exclusive license to manufacture and sell products that incorporate Therascent’s patented technology, which include the Sleep Scentsations brand and its flagship product, SnoreRx, as well as the entire Therascent product line.

“Therascent spent a long time looking for the right partner to help educate the world about our patented products, which enhance the air people breathe while they sleep, providing a better night’s rest so they can lead more fulfilling and productive lives,” said Lynne Sammons, president of Therascent Products LLC. “This is a significant step forward for Therascent. We’re proud to be working with Infusion Brands to help us achieve our long term goals.”

According to BCC Research, the worldwide sleep aids market reached revenues of $25 billion in 2009, and are anticipated to reach $33.2 billion in 2014. Sleep Scentsations’ patented sleep aid products will look to gain market share by leveraging the unique combination of a natural and non-invasive solution to combat sleeplessness and its side effects, such as sleep deprivation, irritability and drowsiness.

Sleep Scentsations products are a newly patented, non-invasive sleep aid delivery system to distribute essential oils without the mess that often comes with essential oil based products. This patented technology consists of a soft cushioned pillow liner, infused with a combination of natural aromatherapy essential oils, which lasts for 4 to 6 nights. As you sleep, the air you breathe is naturally enhanced by the essential oils to provide you with the proper night’s rest, relaxation, and relief from common sleep disorders such as snoring and insomnia.

“We’re very excited to bring Therascent Products into the Infusion Brands family,” said Bob DeCecco, chairman and CEO of Infusion Brands. “This is a terrific brand that is well positioned to realize its potential by leveraging direct to consumer marketing efforts such as direct response television, radio, print, catalogue, ecommerce as well as traditional retail channels of distribution worldwide. We believe this is an exceptional product that could offer relief to millions of people around the world who suffer from poor and inadequate sleep.”

Infusion Brands will launch Sleep Scentsations’ flagship product, SnoreRx, via a direct response television campaign during the first quarter of 2012. The patented SnoreRx pillow liner is infused with a therapeutic blend of essential oils formulated to provide relief from snoring without the need for aggravating nose strips, bad tasting sprays or cumbersome mouthpieces.

“Infusion Brands provides marketing insight, performance and commitment to delivering high quality products to its customers,” Sammons continued. “With their approach to building global brands through direct response media channels, we are confident that we will be able to realize the global potential of the Sleep Scentsations brand and our entire line of “Rx” products, beginning with SnoreRx.”

About Therascent Products LLC

Therascent Products LLC is an innovative American company focused on capitalizing on its patented essential oil delivery system for the global health and wellness market. For more information, visit www.sleepscentsations.com.

About Infusion Brands International

Infusion Brands International, Inc. (Pink Sheets:INBI) is a global consumer product company which builds and markets brands leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

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http://www.cisionwire.com/common-language/r/infusion-brands–therascent-products-sign-exclusive-worldwide-licensing-agreement-for-patented-sleep,c9205210

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original post:  http://finance.yahoo.com/news/Infusion-Brands-Therascent-pz-1268470045.html

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