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CLEARWATER, Fla., Jan. 9, 2012 (GLOBE NEWSWIRE) — Infusion Brands International, Inc. (Infusion Brands) (Pink Sheets:INBI) and Therascent Products LLC (Therascent) today announced a licensing agreement whereby Infusion Brands holds the worldwide exclusive license to manufacture and sell products that incorporate Therascent’s patented technology, which include the Sleep Scentsations brand and its flagship product, SnoreRx, as well as the entire Therascent product line.

“Therascent spent a long time looking for the right partner to help educate the world about our patented products, which enhance the air people breathe while they sleep, providing a better night’s rest so they can lead more fulfilling and productive lives,” said Lynne Sammons, president of Therascent Products LLC. “This is a significant step forward for Therascent. We’re proud to be working with Infusion Brands to help us achieve our long term goals.”

According to BCC Research, the worldwide sleep aids market reached revenues of $25 billion in 2009, and are anticipated to reach $33.2 billion in 2014. Sleep Scentsations’ patented sleep aid products will look to gain market share by leveraging the unique combination of a natural and non-invasive solution to combat sleeplessness and its side effects, such as sleep deprivation, irritability and drowsiness.

Sleep Scentsations products are a newly patented, non-invasive sleep aid delivery system to distribute essential oils without the mess that often comes with essential oil based products. This patented technology consists of a soft cushioned pillow liner, infused with a combination of natural aromatherapy essential oils, which lasts for 4 to 6 nights. As you sleep, the air you breathe is naturally enhanced by the essential oils to provide you with the proper night’s rest, relaxation, and relief from common sleep disorders such as snoring and insomnia.

“We’re very excited to bring Therascent Products into the Infusion Brands family,” said Bob DeCecco, chairman and CEO of Infusion Brands. “This is a terrific brand that is well positioned to realize its potential by leveraging direct to consumer marketing efforts such as direct response television, radio, print, catalogue, ecommerce as well as traditional retail channels of distribution worldwide. We believe this is an exceptional product that could offer relief to millions of people around the world who suffer from poor and inadequate sleep.”

Infusion Brands will launch Sleep Scentsations’ flagship product, SnoreRx, via a direct response television campaign during the first quarter of 2012. The patented SnoreRx pillow liner is infused with a therapeutic blend of essential oils formulated to provide relief from snoring without the need for aggravating nose strips, bad tasting sprays or cumbersome mouthpieces.

“Infusion Brands provides marketing insight, performance and commitment to delivering high quality products to its customers,” Sammons continued. “With their approach to building global brands through direct response media channels, we are confident that we will be able to realize the global potential of the Sleep Scentsations brand and our entire line of “Rx” products, beginning with SnoreRx.”

About Therascent Products LLC

Therascent Products LLC is an innovative American company focused on capitalizing on its patented essential oil delivery system for the global health and wellness market. For more information, visit www.sleepscentsations.com.

About Infusion Brands International

Infusion Brands International, Inc. (Pink Sheets:INBI) is a global consumer product company which builds and markets brands leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

This information was brought to you by Cision http://www.cisionwire.com
http://www.cisionwire.com/common-language/r/infusion-brands–therascent-products-sign-exclusive-worldwide-licensing-agreement-for-patented-sleep,c9205210

Contact:
Michelle Bauer
Common Language
Michelle@common-language.com
727-510-2524

original post:  http://finance.yahoo.com/news/Infusion-Brands-Therascent-pz-1268470045.html

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You snore when the flow of air from your mouth or nose to your lungs makes the tissues of the airway vibrate. This usually is caused by a blockage (obstruction) or narrowing in the nose, mouth, or throat (airway).


When you inhale during sleep, air enters the mouth or nose and passes across the soft palate (the back of the roof of the mouth) on its way to the lungs. The back of the mouth—where the tongue and upper throat meet the soft palate and uvula—is collapsible. If this area collapses, the airway becomes narrow or blocked. The narrowed or blocked passage disturbs the airflow, which causes the soft palate and uvula to vibrate and knock against the back of the throat, causing snoring.


The tonsils and adenoids may also vibrate. The narrower the airway is, the more the tissue vibrates, and the louder the snoring is.

You do not snore when you are awake because the muscles of the throat hold the tissues in the back of the mouth in place. When you sleep, the muscles relax, allowing the tissues to collapse.
Snoring may be caused by:

  • Enlarged tissues in the nose, mouth, or throat. Enlarged tonsils are a frequent cause of snoring in children.
  • Blocked nasal passages, which make it more difficult to inhale. This affects the tissue of the throat, which may pull together during the extra effort it takes to breathe, which in turn narrows the airway. A blocked nasal passage can be caused by an upper respiratory infection (such as a cold), an allergy, or nasal polyps.
  • A deviated nasal septum, which disturbs airflow in the nose.
  • Loss of muscle tone in the throat, which makes it easier for tissue to collapse. This can be due to aging or lack of fitness.

Other things that may contribute to snoring include:

  • Drinking alcohol, which depresses the part of the brain that regulates breathing. This can overly relax the tongue and throat muscles, causing them to partially block air movement.
  • Obesity. Fat in the throat may narrow the airway.
  • Medicines that relax you or make you drowsy, such as those taken for allergies, depression, or anxiety.

If you snore or sleep with someone who does, then you know that it’s no laughing matter and can keep you up ALL NIGHT.  If you are facing a situation where you can’t sleep because you or someone you are sleeping with snores loudly, don’t panic and run to purchase an over-the-counter spray or pill. Fortunately there is a drug-free and Non Addictive remedy that can help stop snoring.

SNORE RX is one of Sleep Scentsations patented sleep aids that contains a therapeutic blend of essential oils formulated to suppress snoring and provide a more restful nights sleep.

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Aromatherapy is commonly used to alleviate stress, but it’s also useful in aiding sleep and treating sleep disorders. Aromatherapy is the therapeutic use of essential oils to comfort and heal, and it is one of the fastest growing alternative therapies in the Western world. In aromatherapy, the essential oils are used externally rather than taken internally. As we’ve mentioned before, essential oils are said to stimulate an area of the brain, known as the limbic system, that controls your moods and emotions.

Sleep is a crucial component of human life, and all mammal, reptile and bird life need it. Sleep helps to refresh, restore and heal the body and the brain.



How Much Sleep Do You Need?

According to webmd.com, a typical adult needs between seven and eight hours of sleep per night, although some people only need five hours and others need 10. When a person runs a “sleep deficit,” meaning they have not had enough sleep in previous nights, then they will require more sleep in subsequent nights.

Sleep Quality vs. Quantity

Although the quantity of sleep is important, quality of sleep is also significant. According to the Better Sleep Council of Canada, six hours of uninterrupted sleep is better than eight hours of disturbed sleep. Disturbed sleep usually includes periods of wakefulness and/or periods of tossing and turning. It can also include difficulty getting to sleep or difficulty waking up.

What Causes Sleep Problems?

There are many causes of sleep problems including:

  • Pain – Pain can cause difficulty in getting to sleep and staying asleep. Pain medications may help alleviate this but some have added side effects.
  • Poor Diet – Caffeine, alcohol and a large snack before bed can all cause sleep disturbances. Drinking any fluids before bedtime can make some people prone to wake to go to the bathroom.
  • Bedroom Temperature –  A bedroom which is too warm or too cold can affect sleep. The ideal bedroom temperature is about 60º
  • Bed – Uncomfortable beds can cause back pain as well as make people need to toss and turn more than usual. Ensure the bed is no more than 10 years old and is appropriately designed and manufactured.
  • Noise and Light – People sleep best when their environment is quiet and dark. Remove any sources of noise or light.
  • Snoring – Either partner’s snoring can cause sleep disturbance.
  • Anxiety – Emotional turmoil, anxiety and stress can all cause a person to lie awake worrying or wake up suddenly and be unable to return to sleep while the mind is racing.

How Sleep Scentsations Can Help with Your Sleep Problems

Sleep Scentsations(TM) Aromatherapy Scented Pillow Liners Range in six categories including Botanical, Wellness, Fresh, Aromatherapy, Exotic and Sensual.  Sleep Scentsations™ is a line of patented adhesive-backed pillow liners that combine aromatherapy and “aromacology,” the belief that scents can induce moods or memories, to ensure an indulging sleep experience like no other. http://www.sleepscentsations.com.

Essential oils can be used in a variety of ways to help alleviate sleep problems. Two of the best essential oils to aid a good nights rest are chamomile and lavender, both found in our RELAXING scented pillow liner, because of their anxiety calming properties.

If snoring is your problem, try our Snore Rx scented Pillow liner. A therapeutic blend of essential oils forumlated to suppress snoring and provide a more restful nights sleep!

For more information on help with snoring visit our post on 5 Drug-Free Ways to Stop Snoring Now.

Aromatherapy essential oils can be used to relax, reduce stress and alleviate snoring, increasing the likelihood of a good night’s sleep.

Why not try Sleep Scentsations Aromatherapy Pillow Liners Today and Sleep better tonight?

Read more on the information above at Suite101: Aromatherapy and Sleep Issues: Using Essential Oils to Have a Good Night’s Sleephttp://aromatherapy.suite101.com/article.cfm/aromatherapy-and-sleep-issues#ixzz0rV2gypdK

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